I provide a full range of internet consulting services, including website development, graphic design, content management, and online advertising and marketing. During the last 20 years, I've had the opportunity to work in different environments within the high-technology industry, which has allowed me to develop expert-level skills in website development, database management, system administration, graphic design, content management, sales, online marketing, and project management. Whether you run a home-based business, own a small retail store or restaurant, or are a larger business requiring a team of experts for your project, I can apply my experience and skills in both small-business environments and large, complex projects.
- WEBSITE DEVELOPMENT: Customized website development implementing the latest, state-of-the-art content management (database-driven) system technology, focusing on three areas: (1) Look-And-Feel: Making sure that the overall design is appealing to users (visitors) and that it properly represents your business; (2) Content Management: Engaging in a collaborative effort with you and/or your team to make sure all content is relevant to the vision, mission, and business objectives of your company; (3) Usability And Navigation: Paying attention to issues like ease of navigation (to make sure users get to the information they're looking for, fast), and page-load times (avoiding the use of unnecessary graphics, flash, or other media).
- SEARCH ENGINE OPTIMIZATION (SEO): Search engines are the number one way people use to find local businesses. Search Engine Optimization, or SEO, helps increase the visibility of your website in search engine results. Some of the basic steps I take to help customers with their SEO strategies include the use of "site meta description," and "site meta keywords," which are used by automated "crawlers" or "internet bots" used by search engines like Google to index websites, and keywords-based advertising services like Google AdWords.
- SOCIAL MEDIA MARKETING: As the popularity of websites like Facebook, Twitter, and LinkedIn continues to increase, social media marketing has become an important aspect of businesses' efforts to connect with prospective customers. I'm thoroughly familiarized with the advertising platforms of the major online social networking sites, and can help your business implement a cost-effective social media marketing strategy.
My Approach: The first thing I like to do is get to know you and your business. What are your sales goals and objectives? Is your current online presence adequate, or can it be improved? Once I have a clear understanding of your business, I make my professional recommendations, taking into consideration your available budget. I'd love to have the opportunity to talk to you about your online- presence needs. I can be reached via email or by phone at 510.586.3215.